Creative
Lab
The Creative Lab at Fixture Lab is where retail innovations are born. It’s a collaborative space for developing fresh fixture concepts, visual briefs, and creative proposals. Our team supports retailers not only in shaping ideas but also in building the tools needed for stakeholder and budget approvals.
Services
We turn branding and creative agency ideas into real, cost-effective retail stores. By partnering directly with our team, you get creative output from the source—experienced retail specialists who know how to transform concepts into workable, budget-friendly solutions. With Fixture Lab, your designs don’t just look great, they deliver in the real world.
Fixture & Space design
Concept Charters
Acquisition Packs
Store Animations
Virtual Reality/360 views
Augmented Reality
We create highly detailed, photorealistic or stylised 3D renders that allow you to see your store or fixture before a dollar is spent on production. These visuals help refine ideas early, test multiple options quickly, and engage stakeholders with a clear representation of the vision.
3D concept visuals
Using accessible VR platforms, we build immersive digital walkthroughs of your space. These are ideal for executive presentations, franchise pitches, or internal alignment — allowing people to experience the design as if they’re walking through it in real life, from any location.
Virtual reality walkthroughs
See your fixtures in your own space before they’re built. We create AR models that you can place in real environments using a tablet or phone. This is perfect for validating scale, function, and placement — and a powerful tool for presenting to retailers or landlords.
Augmented reality fixtures
Animations bring a store concept to life by showing how it will flow, function, and engage customers. These are ideal for pitching “store of the future” ideas, internal launches, and onboarding. Whether it’s a 30-second preview or a full walkthrough, our animations are clear, concise, and compelling.
Animated store journeys
Work with our team in real time to design or edit your store. We use live collaboration tools to format plans, test fixture options, and make changes on the spot — with real-time visualisation and cost context. This eliminates weeks of delays and accelerates approvals.
Interactive live design sessions
We provide custom image packs to help you onboard new franchisees, pitch to new retail partners, or communicate design direction internally. These assets are clear, aligned to your brand standards, and ready for presentations, pitch decks, or internal comms.